A modern line of edgy yet inclusive streetwear shattering social dogma.
Never bound by norms and always made with hand-picked fabrics, our pieces feature “switchable” hoods, pockets, sleeves + more. Our fits are unconventionally perfected, and our designs have combined decades of iconic fashion inspiration.
Have you ever felt like you have something to prove to the world, or someone in your life to prove wrong? We have. Our brand is a tribute to them and everyone out there determined to beat the odds. One of Ying’s many meanings is “Win”, and it was one of the first that caught our eye when tossing around “YING YING YING” as our brand name.
They say “winning isn’t everything”-- we agree. We don’t like to think of winning in terms of its opposite: losing. We reference winning more in terms of a recognition of success. In order to recognize success we must have missed the target a time or two, eh? To some, success is just getting from Point A to Point B, while to others it is finally risking it all to pursue their passion. We want to create clothing for the persevering that know they can conquer any hurdle, and achieve anything to which they set their mind.
... Maybe success or “winning” is never really attained at all. We are all on a journey, and this journey, to us, is a constant state of striving for more. So, strive on, everyone! "YING YING YING on a mother F*cker!"